SmartAdd has achieved an average CTR of 4.96% in the implemented campaigns. The outstanding result is breaking the established industry records as confirmed also by the experience of our big advertising brands, which have trusted us.
To marketers’ delight, consumers love watching videos on their mobile. More specifically, soundless videos. If your marketing team is embracing mobile video advertising as a top priority in 2020, the soundless-first approach is a safe bet. Producing content that says a lot without ever making a sound – and is consumed in the palm of […]
SmartAd is gaining traction quickly, getting endorsement from renowned international brands, which have entrusted us with their advertising, among which: OMV, MasterCard, Sanofi, Heineken, Philips, Generali, Allianz, Boiron, Kaufland, GlaxoSmithKline, Ferrero, Viasat, Shell, Colgate-Palmolive, Sony and BNP Paribas.
For the period since its official launch on 2nd April 2019 to date, SmartAdd media channel has been trusted by more than 100 brands in Bulgaria for their advertising campaigns. More than 43 million views have been generated in 410+ campaigns during the first 8 months since the media channel went live. Implemented in partnership with […]
SmartAdd, the innovative media channel which premiered in Bulgaria beginning of April this year, has reached more than 100,000 subscribers for its first 3 months in operation. The respective mobile application available for download at Google Play Store has been featured #3 Top app on BG Google Play. The pilot project is running in partnership […]
We are proud to report that more than 30,000 EUR have been donated to the National Foster Care Association as part of A1 and SmartAd’s charity initiative.
SmartAd, the global project challenging traditional advertising channels, has introduced the clickable functionality to its video ads. Launched in Bulgaria in April this year via the network of A1 Bulgaria, A1 SmartAD has attracted considerable attention among subscribers and advertisers. With the new feature, brands will have the possibility to execute clickable ad campaigns and […]
Today A1 Bulgaria, subsidiary of A1 Telekom Austria Group, owned by America Movil, has officially launched the first of its kind media channel for video ads – A1 SmartAD. The smartphone application displays ad content tailored to the interests and needs of A1 subscribers. For each download of A1 SmartAD, the telecom operator will donate […]
The SmartAdd semantics were presented to the nearly 800 attendees of this year’s Dentsu Digital Camp on February 18th, 2019, at Sofia Event Centre in Sofia, Bulgaria. The event was organised for the third consecutive year as part of Dentsu Aegis Network Bulgaria’s digital strategy and included keynote speakers from 3 continents and 7 different countries. […]
2000 users, with more than 50 different Android devices, are testing the functionalities of SmartAd. Their input is used to improve the user experience and specific functionality features. Stay tuned for our next BIG news (expected launch end Q1/beginning of Q2, 2018).