The shorter an ad in the digital realm, the better. Now Mars, the family-owned global company, is sharing exciting key findings in this direction – and we cannot agree more. The findings are based on one of the largest ongoing neuroscience studies in the world. Check out for yourself what a “four-star ad” really looks and feels […]
If you’ve read Part I of our summary on the effect of COVID-19 on mobile brands, you already know – the disruption has caused a surge in the mobile app industry, with users turning to apps that keep them either entertained or connected to essential services. Check out some more insights on the subject: 50% of app […]
Time to share an exciting update! Novelty Media proudly presents the addition of Post Call Ads to SmartAdd service. Our team started working on the development of clickable Post Call Ads functionality in April 2020 in order to add another powerful format within SmartAdd tool set. Post Call Ads are delivered at the end of […]
The COVID-19 pandemic and the related lockdown of 2.9 billion people, one-third of the global population, have certainly caused an unprecedented turmoil worldwide. How are mobile brands affected and is it all negative – or just the opposite? We were thrilled to go through an insightful report outlining mobile trends January – June 2020 to help marketers […]
If you’ve read our publications on Gen Z, you are aware that marketing to specific consumer segments has become a primary goal for a variety of brands. A comprehensive recent report by Euromonitor International reviews the global ageing trends towards 2040, specifically the income and spending patterns of the steadily increasing consumer demographic aged 65+. Intrigued? Let’s […]
In a world of growing programmatic advertising, notwithstanding the current COVID-19-related implications, transparency is becoming a key concern. This recent analysis outlines the importance of transparency defined as total visibility of the buying funnel, including ad placement, pricing and data, for an optimized ad spending and delivery. The key takeaways are nothing short of stunning: According to […]
Following A1 and VIVACOM, Telenor – the third telecom operator in Bulgaria – has officially launched the Telenor SmartAdd app. It is available for download at the local Google Play Store. Telenor subscribers in Bulgaria enjoy a bonus package of 2000 MB data available upon installation of the app. With Telenor on board, SmartAdd has […]
VIVACOM, the largest telecom operator in Bulgaria, has officially launched SmartAdd. VIVACOM subscribers in the country can download the Viva SmartAdd app from the local Google PlayStore and start enjoying the rewarding content-viewing experience of SmartAdd as of today. Over the first year since its official launch in Bulgaria, by A1, SmartAdd has gained massive […]
No doubt, the COVID-19 pandemic is turning our marketing strategies and perception of normality upside down. In Part I we gave you some empowering perspectives of the situation based on a recent Ogilvy report. Let’s consider some actionable guidance on how to generate new opportunities out of the inevitable transformation in a powerful way: Consider and […]
Amidst the COVID-19 pandemic-related anxiety and confusion, it gave us a thrill to read an insightful report by Ogilvy on the importance of branding in turbulent times. While we, in our capacity of both humans and marketers, are doing our best to navigate the murky waters of an unprecedented crisis, let’s take a moment to absorb an […]