The days of third-party cookies are coming to an end… Anxiety and fear are creeping in, with many marketers anticipating the doom and gloom that would ensue. What are the alternatives? In their latest Global Ad Spend Forecast, dentsu predicted that 2024 is expected to be the year when third-party cookies are finally deprecated after having […]

“Thinking is to humans as swimming is to cats; they can do it, but they’d prefer not to”, said influential Princeton psychologist Daniel Kahneman. On March 27th, the world lost one of the brightest minds in behavioural economics and psychology. As a legacy, Kahneman left some simple but invaluable truths about the way we buy […]

In a world where every second counts, fleeting attention spans and fierce competition for consumer engagement are particularly challenging. What can you do to make your digital marketing efforts stand out?  Let’s talk about time in marketing! According to renowned industry expert Prof. Karen Nelson-Field, the importance of time varies with campaign goals, product types, […]

Of the total digital advertising spend worldwide, 60% is on mobile, projected to surpass $413 billion by 2024. So, it certainly makes sense to jump on the bandwagon. But first, you need to ensure the following: a receptive audience for your ads that will actually see them and take action.  Who is your receptive audience in mobile […]

Are marketing efforts a priority in your organization? It turns out, the answer to this question is quite important. In fact, investment analysts fundamentally believe that it is critical to a firm’s success.  The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the […]

So, you have created and launched the perfect ad – but was it noticed, seen, remembered by your audience? Did they pay attention to it? There could be many reasons for ad avoidance – annoyance, disturbance, ad fatigue, to name a few. In our always-on culture, a visually cluttered and often overwhelming environment doesn’t help […]

Want to stay ahead of the game and reach your target audience more effectively? In a fast-paced and constantly evolving digital marketing landscape, it can be tricky. Knowing what’s expected to prevail in the future and adapting your strategy accordingly might make it easier. Marketing trends are the changes and innovations we should follow as […]

Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list.  Video is a great way to connect with your audience and projections reveal that it will keep […]

As the year draws to a close, why not take a moment to recap the lessons learned and fuel our growth for 2024? To say that 2023 has been exciting would be an understatement. While AI has been changing the landscape dramatically, we marketers should not neglect our most precious asset – the consumer. And […]