In light of the current situation in Ukraine, all eyes are on the news updates. Is this the right environment to monetize your audience’s attention though? As marketers, it’s our responsibility to take a serious account of context relevance in ad placement. Honestly, which brand would like to blend their ads with all hell breaking […]
There is hardly anyone who hasn’t heard of “And Just Like That”, the long-awaited reboot to the iconic SATC finale. Now that the first two episodes have just premiered, a hot debate has ensued, which, among others, points to an interesting marketing-related issue: the Peloton bike product placement in episode 1. As marketers, we are […]
Following Apple’s imminent iOS update, mobile advertisers are about to face greater challenges related to tracking and ad targeting. What’s next? Reaching consumers by focusing on the context of their ads, rather than one-to-one targeting and personalization. In a recent survey of 252 advertisers, business intelligence firm Advertiser Perceptions interviewed 252 advertisers (40% marketer and […]
Can you believe it’s almost the end of the year already? As usual, marketers are once again faced with the familiar challenge. It’s all about cutting through the clutter to connect with your audience in a meaningful way. But how? It turns out, common sense often becomes the missing ingredient in effective marketing toolkits. Want […]
In a world where content is omnipresent and fighting for our attention, quantity often prevails over quality. Our fast-paced, AI-driven culture places a premium on speed, particularly in the realm of social media. However, this approach comes at a cost – the sacrifice of quality. Apparently, we need higher standards and effectiveness in marketing strategies […]
The days of third-party cookies are coming to an end… Anxiety and fear are creeping in, with many marketers anticipating the doom and gloom that would ensue. What are the alternatives? In their latest Global Ad Spend Forecast, dentsu predicted that 2024 is expected to be the year when third-party cookies are finally deprecated after having […]
Of the total digital advertising spend worldwide, 60% is on mobile, projected to surpass $413 billion by 2024. So, it certainly makes sense to jump on the bandwagon. But first, you need to ensure the following: a receptive audience for your ads that will actually see them and take action. Who is your receptive audience in mobile […]
So, you have created and launched the perfect ad – but was it noticed, seen, remembered by your audience? Did they pay attention to it? There could be many reasons for ad avoidance – annoyance, disturbance, ad fatigue, to name a few. In our always-on culture, a visually cluttered and often overwhelming environment doesn’t help […]
Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list. Video is a great way to connect with your audience and projections reveal that it will keep […]
As the year draws to a close, why not take a moment to recap the lessons learned and fuel our growth for 2024? To say that 2023 has been exciting would be an understatement. While AI has been changing the landscape dramatically, we marketers should not neglect our most precious asset – the consumer. And […]